Emo. Most would associate this term with a particular pop punk band in the mid 2000's. A “Good Charlotte”, a “Simple Plan”, or the modern “Secondhand Serenade”, all come to mind. However in reality, were all extremely emotional people. We rely on our feelings when making big decisions, determining friendships, dating relationships, and all other sorts of scenarios. Our feelings influence, persuade, and in my opinion manipulate. Our feelings are like a politician, easily swayed by the tides of the time, easily corruptible by even the most minimal tempting object, and always telling us whats right, what to do, and who to trust, at all times.
All of this comes to mind due to the viewing of this recently shown global warming commercial seen below. The commercial talks about the cultural stigma that we don't nee to worry about climate change because it won't affect us in the near future. As a train approaches, a man is standing on train tracks talking about how global warming won't affect him, then he steps out of the way, and a little girl is on the train tracks to get drilled by the oncoming train. Splat. Everyone in my persuasive communication class here at Ohio State was encapsulated by this emotional advertisement, convinced that were killing our children through Global Warming.
Now you may know that I am not an environmentalist in any way. However, its not the content of this commercial that frustrates me, its the blatant manipulation that's so apparent. Show a child or an animal facing eminent demise, and you will convince the public of anything. Because our emotions deceive us, trick us, and are capable of changing our opinions and ideals with a single frame or 32 second commercial. If that's not power, I don't know what is.
Thursday, January 8, 2009
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